Pricing to the Subconscious

March 1, by

Many neuroscientists around the world have concluded that only 5% of all cognitive activities are conscious decisions, leaving 95% to the sub-conscious mind. You may think that this is a startling amount, as you are in full control of your body and fingers, scrolling down to read the rest of this blog post. (more…)

The Art of War and Business Strategy

November 15, by

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu (more…)

Why I blog and why you should too

August 7, by

Have you noticed that almost every company these days has introduced a blog?

Well, if you haven’t I don’t care, I’m gonna write about it anyway. (more…)

SAMM wrap up: Grape Expectations

August 4, by

This week, a lucky few managed to catch Justin Dry, co-founder, and joint-CEO of Vinomofo, at SAMM’s Grape Expectations. (more…)

Networking 101

July 31, by

Now that I’ve finished my Bachelor’s degree, it’s fair to say that I’ve been to my fair share of networking events. Some students love (more…)

Self Branding in the Digital Age

June 2, by

We’ve heard the old warning time and time again, ‘the things you post on Facebook will never be erased. Your future employer will see it and it’ll come back to bite you’ (Everyone-with-a-Linkedin, 2016). (more…)

Marketing and Sports events…a quantum theory

May 27, by

Marketing in 2016 has come to infiltrate every aspect of our day to day lives. It’s no longer confined to merely what you’re bombarded with when you step out the door (more…)

A Healthy Dose of (Virtual) Reality

May 7, by

You don’t have to look far to see how VR is exploding into the mainstream. Newsfeeds, tech websites, and even art galleries are flooded with the space-age technology. (more…)

The Management Toolkit: Sales

May 1, by

Being a leader is less about having a managerial position and more about how you behave and interact with others. Whether you’re a student, staff member, team leader or CEO, you have the power to influence those around you, to direct their efforts and facilitate cooperation. (more…)

More often than not, it’s not a free invitation.

April 23, by

It’s 2 am and I have just gotten back to my friend’s apartment after a night out on Chapel St. With a 9 am start looming over me (more…)