Posts by Isidora Stefanovic:

The Art of War and Business Strategy

November 15 , by

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu (more…)

Marketing and Sports events…a quantum theory

May 27 , by

Marketing in 2016 has come to infiltrate every aspect of our day to day lives. It’s no longer confined to merely what you’re bombarded with when you step out the door (more…)

Tinder: The Swipe to Success

August 26 , by

For those of you who have spent the last three years living under a wifi-free rock, Tinder is an increasingly popular mobile dating application amongst millennials.


Running Up The Corporate Ladder: We Interview

August 3 , by

Follow on from our health feature story for the week – Chasing Promotions and PB’s: The Role of Fitness in Workplace Performance – we had a chat with two bona fide fitness gurus, Mark De Luca and Timothy Hui.


Chasing Promotions and PB’s: The Role of Fitness in Workplace Performance

August 3 , by


Fitness. For some, the word may conjure images of spandex-clad individuals sweating profusely whilst engaging in some peculiar movements (burpees, anyone?).


A Tale of Two Cities: And She Didn’t Study in Either One of Them

June 1 , by

I have tried it all in an effort to avoid procrastination. Handed my phone over to friends. Turned wifi off. Barricaded myself in the library for hours on end. Left the country, in the vain hope re-locating myself across an ocean would create some new-found flow of efficiency. Turns out, I’m just as inoperable in one country as I am in another.


#SorryNotSorry: What You’re Really Saying When You Apologise

May 24 , by

Sorry. Those five little letters we habitually utter. It seems the need to constantly apologise is deeply ingrained in our social psyche. How many times a day do you apologise for a supposed “offence or failure”?


Dating Shows: The Lucrative Marketing ‘Rose’

April 16 , by

In the last decade, dating shows have carved a hefty piece of the reality television pie – leaving most of us licking the plate and dare I say – wanting more. But why is it that dating shows are so popular within modern television culture?


Networking 101: A Definitive Guide

March 30 , by and

There’s something inherently slimy about the term ‘networking’. Cringe.

The very word makes students quiver in fear and professionals roll their eyes, undoubtedly because there is something inherently superficial and contrived about ‘networking events’. (more…)