SAMM wrap up: Grape Expectations

August 4, by

This week, a lucky few managed to catch Justin Dry, co-founder, and joint-CEO of Vinomofo, at SAMM’s Grape Expectations. (more…)

Self Branding in the Digital Age

June 2, by

We’ve heard the old warning time and time again, ‘the things you post on Facebook will never be erased. Your future employer will see it and it’ll come back to bite you’ (Everyone-with-a-Linkedin, 2016). (more…)

A Healthy Dose of (Virtual) Reality

May 7, by

You don’t have to look far to see how VR is exploding into the mainstream. Newsfeeds, tech websites, and even art galleries are flooded with the space-age technology. (more…)

The Management Toolkit: Sales

May 1, by

Being a leader is less about having a managerial position and more about how you behave and interact with others. Whether you’re a student, staff member, team leader or CEO, you have the power to influence those around you, to direct their efforts and facilitate cooperation. (more…)

Uploading Luxury

April 13, by

The rise of digital marketing has had a radical effect on how all brands engage with their customers. One industry it has affected most is Luxury Brands, which face challenges of how to communicate with their audiences without destroying the grandeur of their brand.  (more…)

Understanding the Psych of the Online Shopper

April 10, by

The future of retail seems to be moving in one direction – online. Whether it be your networking, banking, shopping or even entertainment, everything seems to be crawling into your smartphone. And it’s only going to happen more. (more…)

Taylor Swift: Overrated / Genius?

April 9, by

“Oh God, not ‘Shake it off’ again! Turn it off. She’s overrated and not even talented”, my friend vented while changing the radio station. (more…)

Silence is Golden: Be Heard in the World of White Noise Marketing

April 2, by

Consumers are exposed to as many as 5,000 marketing messages per day. So it’s no wonder our senses have become accustomed to the blur of brightly coloured advertisements plastered on city surfaces and our screens. Each trying to shout louder than the other. (more…)

So You Think You Can Network?

March 21, by

Networking. Most students are either intimidated by the prospect or disregard its significance altogether. Regardless, there is no denying networking’s value for students. Chances are, if the idea of networking makes you cringe, you’re thinking about it the wrong way. (more…)

Beyond the Resume: Building your Digital Footprint

March 17, by

After I had finished my Bachelor of Arts, I was continually exasperated by the application process for graduate jobs. The humble double-sided A4 resume left a lot to be desired. (more…)