CHANGEMAKERS // The Visionary Nano-Manager: Elon Musk

April 23, by

CHANGEMAKERS is a weekly series where we explore the world of management and leadership. What is it that makes leaders succeed or fail, respected or hated? Our writers take a good look at the leaders who are making an impact today, whether it be good or bad.

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Reverse Mentoring: The Mentor Becomes the Mentee

April 22, by

The practice of mentoring has been used to foster learning and personal development since the dawn of time. By offering support and guidance in developing skills and knowledge, mentors are sought out by individuals seeking to improve performance and maximise potential.

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#EpicFail: Marketing Campaigns Gone Wrong

April 20, by and

Another week, another brand blunder.

Given this week’s Woolies faux pas, it seems appropriate to explore other cringe-worthy marketing catastrophes of recent years.

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Discover: The Best Stuff, April 18

April 17, by

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

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Why Our Cities Should Force Us to Walk More

April 17, by and

Walking has been shown to have significant health, economic and social benefits. Research has revealed that an increase in a city’s ‘walkability’ is highly correlated with a stronger presence of economic livewires such as hotels and retail locations.

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Dating Shows: The Lucrative Marketing ‘Rose’

April 16, by

In the last decade, dating shows have carved a hefty piece of the reality television pie – leaving most of us licking the plate and dare I say – wanting more. But why is it that dating shows are so popular within modern television culture?

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SEO

Guide: Search Engine Optimisation

April 13, by

Search engine optimisation (SEO) appears to be the new ‘it’ word in the world of online marketing today. For those who have never heard of the term, SEO is the employment of a range of technical and creative tactics to improve a website’s visibility in search engines.

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Discover: The Best Stuff, April 11

April 10, by

Every week, ‘Discover’ seeks to bring you the best of what’s on the internet. This is where we, the editors compile the great stories we’ve seen during the week. It’s the perfect addition to your lazy weekend.

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A&F: Selling Sex and Hiring Hotties

April 7, by

Abercrombie and Fitch, also known as A&F is an American fashion brand targeting youth with its casual prep and jock outfits. With more than 400 shops in America, it continues to expand globally. Over recent years A&F has stirred up controversy for not stocking XL and XXL sizes for women’s clothing, a reflection of the company’s exclusive and often alienating approach to fashion.

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Apple and Samsung: Frenemies?

April 6, by

Apple and Samsung are two of the most successful tech giants of today, in 2013 earning a combined revenue of over $385 billion. Over the years both Apple and Samsung have fought for market share in the booming technological sector and the development of smartphones has only intensified their competition.

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